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    CLIF Bar & Company

    Inspiration for CLIF® Bar came on a bike ride when founder Gary decided he could make a better energy bar than the one he was eating. Two years later, after much experimentation, the CLIF® Bar, a better-tasting energy bar, was born. Today they still want to make things better, from food to the planet and they keep working on it. Buy CLIF® Bar and fuel your adventure.