The inov-8 philosophy is to design footwear around the natural function of the human foot. When the inov-8 design team began work on the range of inov-8 shoes, they asked themselves two simple questions, "How does the foot behave mechanically when running across a variety of surfaces and terrains off road, or on road?" and "How can we incorporate the natural bio-mechanical function and motion of the foot within the design of the range of inov-8 shoes?".
The inov-8 range of shoes follow the precision shape of the foot providing the wearer with a secure and intimate fit that's almost like running bare foot, but with protection!